SHOPRITE &
BOWL & BASKET

Art Director: Chris Larberg
Copywriter: Justin Smith
Director: Miki Magasiva
Designer: Mikah Hair

For Life’s Recipe

Historically, store brands have focused on the budget-conscious consumer but lacked brand experience. When ShopRite approached us to help launch their own brand, Bowl & Basket, we took the challenge. Leaning into the recipes behind the everyday moments we often cherish the most, “For Life’s Recipe” was born. Taking inspiration from the product name, the narratives come to life using the ampersand from Bowl & Basket—pairing life’s ingredients together.

Because recipes aren’t just a single ingredient. It’s never just tomato. It’s tomato & salt & basil & mozzarella & olive oil. And the recipe for life is the same.

It’s not just you. It’s you & generations & tradition & family & best friends & stories & laughter.

When life and food come together, they form something even bigger.