DAIRY QUEEN DIGITAL

Art Directors: Chris Larberg & Kyle Anthony
Copywriters: Joe DeSalvo & Justin Smith

The Sweetest Tryout

Locked in a contentious contract dispute in the summer of 2017, Pittsburgh running back Le’Veon Bell took to Snapchat and Twitter to fill out a job application at a local DQ store. We immediately invited Le’Veon for a tryout. A few days later, he was back in the store making treats for fans. The opportunistic campaign earned 205 million earned impressions and and a 991% increase in brand mentions. On top of that, Le’Veon got his new contract.

Summer Skip Day

In 2018, American workers left more than 705 million days of vacation unused. In fact, nearly 24% of the work force didn't take a single one of their paid vacation days. We set out to change that – with the help of a children's choir and some empty vacation locations. We armed the choir with simple spins on classic tunes designed to guilt parents into taking a day of vacation. And with a new app that gives you a free Blizzard just for downloading and some guaranteed family time, mom and dad have more one reason to claim that glorious PTO.

Art Directors: Chris Larberg & Kyle Anthony
Copywriters: Joe DeSalvo & Justin Smith