MISSOURI LOTTERY

Art Director: Chris Larberg
Copywriter: Justin Smith
Director: Kristoffer Borgli

Holiday Scratchers Campaign

In 2018 Missouri Lottery wanted to show the world (but mostly Missouri) that Holiday Scratchers were more than just stocking stuffers, but the gift of possibilities. To help illustrate that not all gifts are created equal, we rented out a vintage bowling alley and broke a couple things.