RUSSELL ATHLETIC

Art Director: Chris Larberg
Copywriter: Justin Smith
Director: Andrew Lang 

Minor League Mascots, Major League Funk

2x Clio Award, 4x National Addy Award

Russell Athletic came to us with a simple goal: to rid the world of underwear funk with their new odor-fighting FreshForce Underwear. So we tested it in the stinkiest, sweatiest, furriest place of all – inside a mascot suit in July. In Texas. And Nevada. And New Mexico.

FreshForce became the unofficial underwear of minor league mascots, and their stories of struggle and relief became the ultimate product demo for our campaign.