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Snapple 2016 Campaign

This was a weird one.

In late 2015, The Richards Group became the Dr Pepper Snapple Group's digital agency of record. After revamping their social media, DPSG asked that we work alongside Deutsch LA to come up with their new Snapple campaign. My copywriter, Michael Dhalliwal, and I ended up pitching and winning the campaign. Unfortunately since we are their digital agency, we had to hand off our baby to Deutsch to execute for broadcast. 

That being said, I'm a big fan of the idea and how the worked turned out. Curtis Petraglia (AD) and Andrew Kong (CW) did an awesome job. Here it is.

 


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