When The Richards Group won the digital account for Dr Pepper Snapple Group, we didn't have anyone setup to actually work on the brand. Word got around that I had done some photography work and I quickly became our in-house photographer for the brand.
I never imagined how hard it would be to make a donut look good on camera. Or how to make a napkin logo legible. Or how to differentiate coffee that all comes in the same cup. Or that a gas station could have a cult following. After working on QT, I definitely learned a few things.
SNAPPLE & MOTTS
With the Dr Pepper account came Snapple and Motts. The best part of working on these brands was seeing how different the content became. We were tasked with revamping all of their social presence, and seeing the brand personalities develop was awesome.